The London Eye An Important Landmark In London

The London Eye An Important Landmark In London

The London Eye, or the Millennium Wheel as it is also known, is a monster of a ferris wheel, 135-meters (443 feet) high, located on the banks of the River Thames in London. It is the tallest ferris wheel in Europe. Built in 1999, it is the “tallest observation overhang wheel in the world” and attracts more than 3.5 million people annually.

 

The London Eye An Important Landmark In London

A very popular tourist destination, the London Eye is also an important landmark in London. In a book about the project, Sir Richard Rogers, winner of the 2007 Pritzker Prize, wrote, “The eye has done for London what the Eiffel Tower of Paris did, which is to give it a symbol and that people climb above the city and looking back down. Not only rich people or specialists, but everyone. That is the beauty of it: it is public and accessible, and it is a very good location in the heart of London. "

The London Eye An Important Landmark In London

An iconic landmark in London, the London Eye is a giant ferris wheel that offers visitors an aerial view of London from an impressive height of 135 meters. A recent addition to the city of London has risen to the position of the most popular paid tourist attraction in the United Kingdom.

 

The London Eye An Important Landmark In London

Apart from an incredible aerial view of the majestic city, London Eye also offers visitors a number of services to make your trip memorable. You can enjoy a glass of Pommery Brut Royal champagne served by your host or enjoy Britain's most beloved summer drinks, Pimm and lemonade, in Britain's most iconic monument, the London Eye while taking the brilliant views of the city ​​from the air. You can also combine your trip to the London Eye with a London Eye river cruise and be captivated by the attractions of this beautiful city.

The London Eye An Important Landmark In London

But let's talk about its structure since the first thing that comes to mind is a large bicycle wheel, because its operation is the same. The structure is held by tensioned steel cables like on a bicycle. The 120 m wheel. in diameter it was built by parts that floated on the river in ships and were assembled on platform. Once the ferris wheel was complete, it was raised to its vertical position by pulleys and cranes.

 

The London Eye An Important Landmark In London

Let's talk about its structure since the first thing that comes to mind is a large bicycle wheel, because its operation is the same. The structure is held by tensioned steel cables like on a bicycle. The 120 m wheel. in diameter it was built by parts that floated on the river in ships and were assembled on platform. Once the ferris wheel was complete, it was raised to its vertical position by pulleys and cranes.

The London Eye An Important Landmark In London

The London Eye is made up of 32 capsules, numbered from 1 to 33, since by superstition the number 13 has been omitted. Up to half an hour they can climb up to 800 people, making it the most visited and profitable attraction in London, with more than 3.5 million visitors a year. They say that Kate Moss is a number one fan of this attraction having enjoyed its views more than 25 times.

 

The London Eye An Important Landmark In London

Since January of this year Coca Cola is the sponsor of the London Eye. One of the most striking changes that the brand has made and what has caused the most controversy is the color change of the night lighting, now being red, the corporate color of Coca Cola. Criticisms revolve around the fact that red is associated with catastrophe, emergencies or even blood. Not only has it caused dissatisfaction with its aesthetics, many English people do not like that such an iconic element is represented by a cause of childhood diseases that proliferate in the UK; such as obesity, diabetes or tooth decay.